BLUE CROSS / BLUE SHIELD — randy freeman

Here are a few examples of rich media banners I did for Blue Shield of California insurance. Eye exams and Doctor visits are never exciting topics, so I helped create these fun and engaging interactive banners.

STARING CONTEST / To introduce California to Blue Shield vision plans, we created a staring contest. Line up your eyes to your webcam, play against the computer and your eyes will be watering in no time. — STARING CONTEST / To introduce California to Blue Shield vision plans, we created a staring contest. Line up your eyes to your webcam, play against the computer and your eyes will be watering in no time.

OPERATION / This interactive banner, played the same way as the classic board game, was used to encourage Californians to visit one of Blue Shield's network Doctors vs. the old fashioned way, self-diagnosis. — OPERATION / This interactive banner, played the same way as the classic board game, was used to encourage Californians to visit one of Blue Shield's network Doctors vs. the old fashioned way, self-diagnosis.