BAKE THE WORLD A BETTER PLACE is a platform created for Nestlé to celebrate the 75th anniversary of Toll House chocolate chips. The idea being that great things can come from baking something for someone. Activation ideas included creating the world's biggest bake sale and documenting how the proceeds could really make a difference to a school, pop up baking schools, and a national day of celebration for the world's greatest cookie. In the end, only the TV was produced, but we managed to push Toll House a bit out of their comfort zone, i.e., kitchens.
